Seisdedos Design, home
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About

I see design as a whole.

The pieces only fit when you know how to look. I'm restless and curious, and I'm driven by big challenges, the truly hard ones: the ones where the solution is never the expected one.

Let's talk CV
Black-and-white portrait of Luis Gómez Seisdedos smiling, with a stone wall in the background.

My story

From audiovisual communication and graphic design to digital product design.

I studied Audiovisual Communication and Graphic Communication Design, and took my first professional steps as a graphic designer and video editor. In 2017 I moved into product design at Grupo SM, where I designed learning platforms for teachers and students all over Spain.

Today, at BNP Paribas Personal Finance, I lead the UX of the Cetelem customer app, the loan flows and eCommerce financing, and I'm responsible for the evolution of the Design System.

I specialize in User Research and Behavioral Design: making high-impact processes simpler and more human, where people's needs, business goals and regulation meet. Good design serves both function and aesthetics, what people want and what wins them over.

What defines me

Experience

  1. Jun 2023 — Present

    Senior UX / Product Designer

    BNP Paribas Personal Finance (Cetelem) · Spain

    I lead end-to-end UX across Cetelem's main digital products, as the team's design lead.

    • I led the complete redesign of the customer app: research, interviews, usability testing and handoff to development.
    • I redesigned the loan application and eCommerce financing flows, simplifying complex and highly regulated processes.
    • I'm responsible for the Design System and the corporate website, ensuring consistency across every touchpoint.
    • I lead the accessibility initiative across all digital products to meet WCAG standards.

  2. Sep 2017 — Jun 2023

    UX / Product Designer

    Grupo SM · Spain (through OpenSistemas)

    • I designed and iterated SM Aprendizaje and SM Educamos, two large learning platforms for teachers and students all over Spain.
    • I carried out user research and usability testing, turning findings into design improvements.
    • I built the company's first Design System for both platforms.

  3. Jun 2015 — Oct 2015

    Graphic designer and video editor

    Evidence Based Training · Netherlands

    Erasmus internship: corporate identity, graphic design, illustration and video production.

Education

Skills

Techniques

  • Design Leadership
  • Behavioral Design
  • User interviews
  • Usability testing
  • A/B testing
  • Card sorting
  • Design Systems
  • Product Discovery
  • Journey map
  • Workshop facilitation
  • Accessibility (WCAG)
  • Design Thinking
  • Heuristic evaluation

Tools

  • FigmaInterfaces, prototypes and design systems.
  • Adobe SuiteIllustrator and Photoshop for graphics and illustration.
  • Claude CodePrototyping in code and exploring ideas with AI.

Languages

  • Spanish · native
  • English · C1

Got a challenge on your hands?

I'm drawn to complex products, where understanding people makes the difference. Let's talk.

Write to me